Talk about Fendi(1)--the foundation of Fendi
The house of Fendi was founded in Via del Plebiscito, Rome in 1925 in the form of a samll handbag store and leather shop by one young couple named Edoardo and Adele Fendi.It rose to fame for the high quality productions at that time,and it is a prestige for the italian bourgeoisie to own a Fendi handbag.Soon Fendi became famous all over the country and then went out of the country.Wining thousands of women's heart all over the world at the end.
The old Fendi has a big ambition then and open a big shop at the commercial center beside Via del Plebiscito later.
Time comes to the second Fendi generation,the old Fendi got five daughters,the eldest one called Paola,the other four ones called Anna、Franca、Alda、Carla,Paola is the first one caming into the company,she was just fifteen years old at that time.Then the other four daugeters came to help the family business one after the other.The most important thing these five daughters did was finding a fashion giant in Fendi history,it was her founded the direction of Fendi design.Her name is Karl Lagerfeld.It was her launched the revolution of Fendi design system.