APT chairman Jim Manzi opened the conference with a keynote address which explored the application of Test & Learn and how it can inform organisational decision-making in an increasingly volatile,uncertain and changing marketplace.
James Bond 007 for men - which should perhaps have been called Double Eau Seven - is the official scent of the Bond franchise,and has been launched to mark Bond's 50th anniversary and the
abercrombie online outlet release of Sam Mendes' new Bond epic,Skyfall,starring Daniel Craig.The results of these tests determine how a company should proceed to make changes.
And he would certainly be toasting the fact that his new fragrance has sold the equivalent of 1,000 full martini glasses in the first days of its launch at The Perfume Shop.
The studded,rectangular bottle is equipped with a top secret swivel nozzle (designed by Q,we can only assume),and is available as a 30ml and 50ml eau de toilette natural spray,priced at £19.50 and £24.50 respectively.
Jim is a world authority on using pattern recognition for sales and marketing applications,and his models have been implemented by leading corporations around the world including WalMart,Abercrombie and Fitch,and McDonald's
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Of the summit,Jim Manzi said: "It's very exciting for us to be able to gather together a group of people who are committed to using proven experimentation techniques to maximise the returns of their business.We know that Test & Learn has had a powerful impact for leading companies across the world; the stimulating debate we've had at the summit has provided us with real inspiration for the future.
"There is significant potential in the UK and Europe to embrace this method of decision-making in business,and give people greater confidence to make some seemingly counter-intuitive decisions in a difficult economic environment."
Charles Davis,Vice President,Corporate Strategy at Delhaize Group,said: "Test & Learn has made a tangible difference to the way we do business: being able to test our ideas and programmes before implementing them has helped generate value that we would not have otherwise generated and helped us understand what programmes really worked versus which ones did not
abercrombie hoodie."
Sales of the vetiver and lavender-scented cologne - which launched nationwide on 19 September after 500 limited edition bottles went on sale in Harrods in August - have exceeded all expectations in The Perfume Shop.
Additional breakout sessions encouraged discussion on topics including cutting-edge merchandising; how to put effective testing agendas into place; and creating a culture of experimentation.
APT's Test & Learn,a suite of sophisticated software tools,is designed to help companies and retailers reduce the risks involved in making changes to a business' activity by systematically testing a course of action with a subset of stores or customers.
When it launched there last week it outsold all new men's and women's scents,and the gift box has already completely sold out.
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